Initial Bidding approach
Updated: Aug 1, 2018
Initially, almost every project I see has some sort of problem that is concerning to the agency producer. A lot of times there’s not enough money budgeted or it’s on too tight of a schedule. Sometimes it’s a casting or location issue. Whatever it happens to be I try and solve that problem as soon as I get the storyboards. Maybe I’ll get a scout to send me pictures, or I’ll proactively engage my casting director, or even do a quick bid and calendar just to ease that stress so that we can talk about what’s really important to the project: the creative.