In November 2016 NBC was developing a new promotional campaign for the Nightly News with Lester Holt. When I received a call about this project I immediately thought of Gotham Chopra as the director. The concept was to give Lester Holt a chance to step away from the TelePrompTer, be himself and talk about things that he truly cared about. We decided to shoot him in Los Angeles, away from the newsroom and the hustle and bustle of 30 Rock. I think we were all surprised at how open and honest he was in speaking his mind. Along with being extremely successful for the network, the work was nominated for Best Promotional Campaign at the most recent PromaxBDA Awards. It was the first work for NBC Nightly News with Lester Holt to ever be nominated. David McMillan (PenmanForHire.com) was instrumental in the concept and collaborated with us throughout the process.